|MEDIA HOUSES SCANDINAVIA (NOK million)||2010||2009
|Operating profit (EBITA)
|Operating margin (EBITA) (%)
In 2010 Media Houses Scandinavia showed positive trends in online and print advertising sales but an underlying decline in circulation revenues. The underlying growth in operating revenues was 2 per cent.
Reported revenues increased by 13 per cent due to the positive effect of the consolidation of Media Norge in the third quarter of 2009 and a stronger Swedish krona against the Norwegian krone. The improvement is due to the group’s profitability program, lower paper prices and increased advertising revenues.
This business area includes the media houses Media Norge, VG, Schibsted Sverige and the Group's publishing operations.