Aftonbladet newspaper was founded in 1830. Aftonbladet has been Scandinavia’s biggest newspaper since it surpassed its main rival Expressen in October 1996.
Aftonbladet is a multi-faceted media house that is involved in activities in a number of different channels.
Aftonbladet's editorial policy states that the newspaper should actively and critically scrutinize society and the powers that be, act as an opinion-former and provide a journalistic service. Schibsted took over Aftonbladet from the Swedish Trade Union Confederation (LO) in 1996.
Aftonblandet.se was established in 1994 and is Scandinavia’s biggest news website. It has achieved huge success with its subscription services Viktklubb.se and Aftonbladet Plus. At the beginning of 2010 the online newspaper reached a milestone five million unique users every week.
Aftonbladet.se is at the forefront when it comes to new developments – in Europe as well as in Sweden. It has had tremendous success in making the transition to a broad-based media house which is not only a paper-based and online newspaper, but is also involved in supplying news via text TV, the radio, web TV and mobile telephones.