Online Classifieds

100 per cent ownership of French Leboncoin.fr.
A good year for Finn.no in all markets.
Stable sales growth for Hitta.se.


ONLINE CLASSIFIEDS (NOK million)	2010	2009
Operating revenues	2,938	2,627
Operating profit (EBITA)	771	591
Operating margin (EBITA) (%)	26	23

Schibsted has strong, profitable positions in the online classifieds markets in Norway, Sweden, France and Spain. In addition, this business area includes a portfolio of websites in an Investment Phase in a number of different markets.

Online Classifieds developed well in all markets in 2010. This business area experienced underlying growth in its operating revenues (adjusted for exchange-rate fluctuations, the closure of print publications and acquisitions and sales) of 23 per cent.

Online Classifieds excluding investment phase operations achieved an EBITA margin of 34 per cent (32%), while investments in roll-outs in new markets had a negative effect on the overall margin.

FINN.NO

Finn.no is the clearly leading classifieds website in Norway. The company is the market leader for car, real estate, recruitment and generalist ads.

2010 was a good year for Finn.no in all markets. The company experienced growth of 24 per cent in its top line and achieved a record result. Total revenues amounted to NOK 948 million (NOK 764 million. Finn.no had an operating margin (EBITA) in 2010 of 42 per cent (36%).).

FINN.NO 2010
SCM

All the Group’s online classified ads operations outside Norway are gathered under one management in Schibsted Classified Media (SCM).

SCM’s underlying revenues grew by 21 per cent compared to 2009. Total revenues amounted to EUR 213.7 million (EUR 186.6 million). SCM had an operating margin (EBITDA) in 2010 of 27 per cent (28%).

The result is after investments made in the launch of Blocket in new markets. Total investments came to EUR 28.1 million (EUR 11.1 million).

SCM 2010

HITTA.SE

Hitta.se is purely an online directory service, and is the largest online directory in Sweden measured in traffic volume.

The company has seen its sales grow steadily and is increasing its shares of the online directory segment. Its revenues grew by 12 per cent.

Total revenues amounted to SEK 342 million (SEK 306 million). Hitta.se had an operating margin (EBITA) in 2010 of 28 per cent (17%).

HITTA.SE 2010