- We want to provide the readers with an overview of the most important news, delivered with a user experience that takes advantage of the possibilities that the iPad offers, such as navigation, multimedia storytelling, video and series of images. However, we will make sure we meet the readers’ expectations that the product reflects Aftenposten’s quality. Not anything else, nothing unknown, says Editor-in-Chief Hilde Haugsgjerd.
Two editions
Aftenposten’s morning edition on iPad will be available to the readers from five o’clock in the morning. Its profile with be closely linked to the print version of the newspaper in terms of sections, prioritization and form. An updated evening edition will be published at 16 hrs. Filled with lots of new content, it will – in addition to giving a complete news update - cover the readers’ wishes, interests and needs at evening time. That means more relaxing content, insight, useful consumer stories, sports, culture and entertainment. Additionally, both editions will provide 24 hour access to the latest news through a feed from the online edition, Aftenposten.no.
Digital subscription packages
Aftenposten will include the iPad issue in a digital subscription product.
- The readers will be able to test the product for free in a trial period following the launch. We have to learn from the market based on contributions and reactions from the readers. Eventually we will start charging for the iPad edition, even though an exact date has not been set yet. However, what we do know is that Aftenposten’s subscribers will be able to buy it at a reduced price. In the future, this application will also be available for sale through digital product packages that also will include other iPad products, says CEO Lars Erik Torjussen.
Isabella Alveberg, Digital Editor of Aftenposten, is confident that the iPad issue will represent an interesting channel for the advertisers.
- It’s creative advertisement solutions together with the possibility to reach Aftenposten’s readers 24 hours a day makes this platform a strong supplement to our already solid position on print, online and mobile. For the advertisers, only their level of creativity will limit how well they’re able to engage our readers, says Alveberg.