“Gulltasten” is the Norwegian mobile industry’s mobile award ceremony, which also includes four application categories: App of the Year, Most Useful App of the Year, Entertainment App of the Year and Kids App of the Year. In fierce competition with other great apps it was FINN Torget (FINN Marketplace) for iPhone that won the award for Useful App of the Year.
The list of Gulltasten nominees and winners
- We are very pleased to receive this award, especially taken into consideration that this is our first app. We are very proud of our product and the fact that it beat solid competitors produced by pure app companies such as Apps AS and Shortcut, says Erlend Schei, System Developer at FINN.no.
Here’s the link to FINN Torget’s app:
The jury assessed the apps according to more than 20 criteria and FINN.no came out as number one.
- We are already working on an expanded version 2.0 of the app that will be launch around the turn of the year, with improved seamlessness and editing of advertisements. After that we will probably develop an Android version of the same app. We are inspired by the success that Blocket has had with similar apps in Sweden, says Erlend.
Even though it’s considered a niche app FINN Torget’s app has already reached almost 80,000 downloads in App Store.
- We are especially pleased to see the increase in posted ads through the app, in spite of the seasonal decrease in desktop ads in November and December. So far roughly 2.5 percent of the Torget ads come from the app, but the potential is definitely there, says Erlend.
Mobile in focus
The Torget App is the first, but definitely not the last app from FINN.no. The Norwegian classifieds leader will place considerably focus on the mobil market in the near future. A search app for iPad will be launched in the first quarter of 2012, as a result of an exciting collaboration between the user experience, sales and development departments.
- The switch to new media platforms provides great possibilities for creating exciting and tailor-made user experiences. At the same time we are focusing a lot of combining desktop revenues with the tablet market, challenging both ourselves, the classifieds industry and the customers with brand new products, he explains.