Sweden’s minister of Culture, Lena Adelsohn Liljeroth visits Blocket and CEO Martin Frey (middle) on the 12th floor of Schibstedhuset in Stockholm. Director of Information Olof Brundin to the left.
The opening was manifested by a special welcome gesture earlier in January, when all the CEOs and information directors welcomed their staff to their new offices. The red carpet was rolled out, Schibsted’s online recipe site Tasteline.se handed out breakfast bags and the newspaper editors provided everybody with fresh newspapers.
- The move-in process has worked out pretty well. There are some challenges that will be corrected and taken care of in the next few months, says Olof Brundin, Director of information at Schibsted Sweden.
As a landmark building in Stockholm, one cannot fail to notice the giant cube displaying the new logo on top of Schibsted Media Group’s new installations at Kungsbron in the center of Stockholm. It is easily visible from the Arlanda Express trains entering the city.
– It has been a true journey, but now the cube is finally here, visible from anywhere in the city, says Olof Brundin.
At the same time as CEO Rolv Erik Ryssdal arrived in Stockholm with the airport train for a leadership gathering, the 2 x 2 meter big cube was raised up in the sky above the capital of Sweden.
- Great timing, commented Ryssdal, who witnessed the happening from the train.
The illuminated cube will be one of the new landmarks of Stockholm’s skyline.
- We both want to and have to be visible, says Brundin. – We wanted the people of Stockholm to get to know Schibsted Media Group, and we also want to take part in the development in this part of the city, he added.