- It feels particularly nice that it is precisely Schibsted Media Group that now will take klart.se further. Schibsted possesses sound understanding of online activities and klart.se will be a good match with the company’s portfolio, says Pierre Siri.
- We are impressed with the accuracy of klart.se’s weather forecasts and how useful the site is, says Dan Ouchterlony, who’s Schibsted Tilväxtmedier’s Investment Manager.
Within a short period of time klart.se has become quite popular among the users, in keen competition with for instance smhi.se and yr.no. In the course of February klart.se had a monthly average of 500,000 unique visitors.
Klart.se is a weather site that presents the weather for more than 20,000 locations and golf courses in Sweden, in addition to 180,000 international locations. The objective is to present the weather in an as easy and quick way as possible in combination with very accurate forecasts. Martin Hedberg is the chief meteorologist.
- Our intention is to continue building on Pierre Siri’s platform and keep developing the website and the business in order to make klart.se Sweden’s natural online hub for weather services. We also believe that klart.se’s services will be able to improve the quality of Schibsted Tilväxtmedier’s other products, says Dan Ouchterlony.