In the third week of January aftonbladet.se reached an all-time high with 6 284 865 unique readers. This was an 11 percent increase compared with the third week of 2011. At the same time, mobil.aftonbladet.se also hit a new record with 1.8 million unique users, an increase of almost 180 percent in comparison with the same period last year!
Aftonbladet’s sports edition, Sportbladet on web and mobile also reached new all-time highs with 2.53 million and 780,000 unique users, respectively. The new record for Aftonbladet’s web tv was 1.81 unique users.
The uncertainty surrounding the departure of the leader of the Swedish Social Democrats Party, Håkan Juholt, was last week’s biggest news story, followed by the Costa Concordia rescue operation in Italy.