Invest in Schibsted Media Group

Schibsted Media Group's markets

• The media markets are characterized by rapid change. The internet is increasing its share of overall media consumption and the advertising markets. 
• Both Schibsted Media Group’s online and print operations and its online classified operations hold top positions in several markets in Scandinavia and elsewhere.
• Schibsted has handled the transition to online media better than most other companies of its kind. 35% of Schibsted’s operating revenues and 55% of its operating profits (EBITDA) derive from online activities, and the group intends to maintain and continue to develop a culture characterized by creativity and innovation.
• Schibsted is well placed to play a part in the market developments that will take place in the years ahead.

Clear strategy based on two solid pillars

Online classifieds

• Market-leading positions with high margins and good growth in Norway, Sweden, Spain and France.
• Forceful though not particularly capital-intensive investment in expansion into new markets through rolling out tried and tested, competitive concepts from already established markets.

Media Houses

• Strong brands and a wide reach in the print and online businesses in Norway and Sweden as well as some selected international markets.
• Focus on maintaining the strong cash flow and profitability from printed media activities through working on product development, streamlining operations, drawing on group-wide synergy effects and implementing price optimization.
• Leading positions and good profitability in online activities. Strong traffic positions create the potential to drive economic growth by adding traffic to newly established or acquired online services.