Schibsted Media Group's markets
- The media markets are characterized by rapid change. The internet is increasing its share of overall media consumption and the advertising markets.
- Both Schibsted Media Group’s online and print operations and its online classified operations hold top positions in several markets in Scandinavia and elsewhere.
- Schibsted has handled the transition to online media better than most other companies of its kind. 35% of Schibsted’s operating revenues and 55% of its operating profits (EBITDA) derive from online activities, and the group intends to maintain and continue to develop a culture characterized by creativity and innovation.
- Schibsted is well placed to play a part in the market developments that will take place in the years ahead.
Clear strategy based on two solid pillars
- Market-leading positions with high margins and good growth in Norway, Sweden, Spain and France.
- Forceful though not particularly capital-intensive investment in expansion into new markets through rolling out tried and tested, competitive concepts from already established markets.
- Strong brands and a wide reach in the print and online businesses in Norway and Sweden as well as some selected international markets.
- Focus on maintaining the strong cash flow and profitability from printed media activities through working on product development, streamlining operations, drawing on group-wide synergy effects and implementing price optimization.
- Leading positions and good profitability in online activities. Strong traffic positions create the potential to drive economic growth by adding traffic to newly established or acquired online services.
Focus on profitability and innovation to create shareholder value
Schibsted will maintain its focus on profitability .
It is also an objective to maintain the Group's capabilities within innovation. Schibsted Media Group will continue to make targeted investments in online businesses, primarily in the online classifieds sector.
This forms the basis for the creation of long term shareholder value.
Between 25 and 40 percent of the company’s cash flow will be paid to the company's shareholders.
In periods of weak economic conditions, the dividend level is maintained as long as the group’s capital structure permits. Such a dividend level will mean that Schibsted’s direct yield is competitive in both the Norwegian market and among European media companies.
Published: 11/8/2010 6:19 PM
Last updated: 3/8/2012 11:14 AM